7 Ways To Build Links Without Getting Penalized

Search engine optimization is very dependent on link building, and search engines have become very strict with their rules. They do this to protect their users and give them the most relevant solutions to their search query.

These search engines like google and bing update their algorithms frequently to favor the people who follow their rules and punish the websites that don’t.

The last thing you want is to be on the receiving end of their wrath. Your website won’t appear on the first five pages when queries related to your products or services are made, and this will result in a massive drop in your total revenue.

Yes, you can run adverts on social media platforms to divert people to your site, but only the percentage of potential customers who come in contact with your adverts will visit your website.

The majority of people who make search queries for your products won’t see your business, and that’s where the bulk of the money is. That said, it is essential to make sure that your link building methods are topnotch and continuously optimized for all the rules and algorithms of popular search engines.

Here are seven ways to earn links legally and prevent being penalized by search engines.

Content is king.

You’ve probably seen this on every SEO blog. That content is king, and you need to generate relevant content to solve problems for your audience consistently. Search engines have ranked websites with content that offers users more utility than others that don’t for a long time now, and it appears they always will.

Write to the right audience.

If an online doughnut store publishes an in-depth article about how to care for a new iPhone, no matter how good that article is, it won’t pop up when a person searches “where to get doughnut online.”

Yes, they’ve written good content but not to the right audience. So, you need to conduct in-depth research on your audience to know what they’re searching for. Here are a few ways you can do this.

  • Find out what your competition is writing about.
  • Use google keyword research to search for search queries related to your niche.
  • You can also use other tools to find content ideas for your niche.

Influencers Are Your Friends.

Social media influencers in your niche are critical. In fact, in 2019, their opinions may influence your target audience better than any so-called “industry expert.”

Earning links is gaining approval from legitimate authorities on the quality of your content. One of the easiest ways to obtain this approval in 2019 is to work with influencers.

There are tools you can use to acquire the contact information of influencers in your niche quickly.

Guest post on high ranking publications.

A guest blogging strategy is an essential part of any successful link building strategy. Here are a few steps to help you implement your guest posting strategy.

  • Create a list of high ranking publications in your niche that accept guest posts.
  • Study their contributor guidelines and come up with appropriate content.
  • If they need you to send them the ideas before proceeding to write the article, please do. If not, get a writer to write a fantastic blog post.
  • Submit your article to them and wait for feedback.

Implement a broken link building strategy.


Broken links are one of the biggest problems for major publications and big businesses that can’t even keep track of all their links.

You can take advantage of this in your link building strategy by finding these broken links, contacting the publications and sending them replacement links that link back to your website.

Related: How to Improve Your SEO in 2019 WIth Broken Links.

Promote Your Content

Organic traffic is amazing. I mean, it’s free. However, the chances are that your business is not the first to sell the products or services you offer. Also, if your competition got into your industry before you, they will automatically rank higher than you at first if they are getting more visitors.

One way search engines find out the best content to display to their users is through the number of page visits and how long the visitors stay on the page when they click your link.

So, to outrank your competition, you will need to promote your content on different platforms to your target audience.

Internal links are very important.


In this article, there are links called “related content” that refer you to read more about the link building tips mentioned here. If you click any of these links, you’ll be taken to other articles that are also on this website. That right there is internal link building.

Internal link building is essential for search engine optimization in 2019. It helps your page rank higher by using higher ranking pages to support lower ranking ones. It also helps your readers stay longer on your website, which gives search engines the impression that your website is offering their users much utility.

In conclusion,

These tips will help you implement an excellent link building strategy when performed the right way. If you need help with implementing a link building strategy for your business, we can help.   Click here to contact us now.