Links are the streets between pages for search engines that crawl all over the web. The search engines can discover the relationship between pages when one uses a sophisticated link analysis. As a matter of fact, the search engines have refined the use of link data to a fine art. Hence, link building comes first in order to ensure that a page ranks well and that the engines can analyze them well. However, sometimes you get that your in-house marketing team might be letting you down since they are poor at link building.
The following are six signs that will help you determine whether your in-house marketing team are poor at link building.
- Experience
When someone has had a chance to work with customers one on one, whether as a bartender, from working in retail to waiting tables, then they’re the perfect fit for link-building. On the other hand, if the person has less experience interacting with customers one on one, then they might be the reason your link building is going astray.
- Poor attendance
Although it is good to let people do what they do at their specified time or chosen time off work, one should equally check on the workers’ attendance routine. If the team member comes in late often, then this might negatively affect their productivity hence causing poor link building.
It’s actually a bad sign if someone shows in late for work or don’t show up at all. Everyone should take note of their responsibilities and plan on when they can be sure of accomplishing their tasks. Failure to this, then everything will soon start to go in a limbo. And that’s not the way every business owner wishes their business to take.
- Lack the understanding of nuance
Every professional link builder needs to understand that they shouldn’t rely on metrics all the time and that they should often think like humans. For example, some link builders are fond of getting links from sites with good domain authority even if the quality is low. This is not good for business because it might not be what the client wants. It is always advisable that your in-house link building team should seek your opinion first before doing such mistakes. It’s not all about how your site will shoot up in the rankings but it is how good it can capture the targeted audience’s attention and meet their needs appropriately.
The reason behind this is simply because the target audience is important in the sense that, if you address the right audience, then your chances of converting them to buyers are high. Therefore, be careful not to accumulate big traffic with no potential buyers or customers.
- Perfectionists
It’s not bad to be a perfectionist but sometimes it costs one a lot if one is heading the wrong direction. Often times, perfectionists want to see their work at its best while forgetting that it’s good to make some mistakes at times.
You can’t realize how to solve a problem if you rarely make mistakes. People need to make mistakes at some point in life and webmasters need that too. Let your team do mistakes since this will prepare them on how to tackle such mistakes in future. But if you’ve got a team of perfectionists, then it might turn out to be a bumpy ride for your link building process.
- Repeating the same mistakes
Though it is good to make mistakes, things get worse when one repeats the mistakes over and over again. A person who repeats the same mistakes clearly shows that they can’t handle the task and it is way beyond their capabilities.
Therefore, it is advisable that you observe your team and ensure that they are not messing things up time and again. Once or twice is acceptable but doing it more than three times shows there is a problem somewhere.
In addition, you will realize that the people who make the same mistakes really can’t build links however hard they try. Yes, it’s tough to build links and most people find it very hard to build even simple links. But when one can’t build a link at all, then they aren’t the perfect fit for the job. Failing to build good links also shows that you can’t find and solve problems easily.
- Not willing to ask for help
It should be taken into account that not everyone is a genius and that nobody knows everything. There comes some point in life that we need to ask for help when we don’t know the exact way to go.
If your group is the type that feels ashamed to ask questions or for guidance, then you should fix this immediately because they can go ahead and do tremendous mistakes that may cost you big time. Asking for help is very critical especially when it comes to link building. Even if they don’t ask you for help, they should ask themselves questions since a colleague might have some helpful tips on a given issue.
That’s how things are done and this automatically assures you that things are going well. Therefore, be keen on employees who shy away from asking questions.
There you go. The above tips will help you determine whether you’ve got the right team on board or whether you need to go back to the drawing table and select the perfect team.
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